Business Calculators — Enterprise Value, WACC, ROI & Financial Ratios

Q: What is Enterprise Value and why is it better than Market Cap?

Enterprise Value (EV) represents the total cost to acquire a business — it includes market capitalization plus debt, minus cash. Unlike market cap, EV accounts for a company's debt obligations, making it a more accurate measure of total business value for comparison and acquisition analysis.

Q: What is a good WACC for a company?

WACC varies by industry and risk profile. Typical ranges: mature companies 6–10%, growth companies 10–15%, startups 15–25%+. A company creates value when its return on invested capital (ROIC) exceeds its WACC — known as positive economic spread.

Q: How should I interpret EBITDA vs EBIT?

EBITDA adds back depreciation and amortization to show cash-flow-like operating performance — useful for comparing companies with different capital structures. EBIT is closer to true operating income and is better for companies where asset depreciation is a real economic cost.

Q: What is a good ROAS for digital advertising?

A ROAS of 4× (400%) is generally considered good — meaning $4 revenue for every $1 spent on ads. However, benchmarks vary by industry: e-commerce typically targets 4–10×, SaaS companies may accept 3–5× due to higher LTV, and brand awareness campaigns may have lower ROAS but higher long-term value.

Analyze company valuation, profitability, returns, and financial health with our free business ratio calculators. Used by investors, analysts, founders, and MBA students worldwide.

All Business Calculators

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Enterprise Value (EV) Calculator

Calculate Enterprise Value from market cap, total debt, and cash. Determine EV/EBITDA multiples for company valuation and M&A analysis.

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EBITDA Calculator

Calculate EBITDA from net income, interest, taxes, depreciation, and amortization. Measure operating profitability before non-cash charges.

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EBIT Calculator

Calculate EBIT (Earnings Before Interest and Taxes) from revenue, COGS, and operating expenses. Analyze core operating profitability.

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WACC Calculator

Calculate Weighted Average Cost of Capital from equity, debt, cost of equity, cost of debt, and tax rate. Essential for DCF valuation.

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Cap Rate Calculator

Calculate capitalization rate for real estate investments. Evaluate rental property returns from net operating income and property value.

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ROI Calculator

Calculate Return on Investment from total gain and investment cost. Compare ROI across different business and investment opportunities.

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Cost of Equity Calculator (CAPM)

Calculate Cost of Equity using the Capital Asset Pricing Model (CAPM). Estimate the required return for equity investors based on risk.

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ROAS Calculator

Calculate Return on Ad Spend from campaign revenue and ad expenditure. Measure advertising efficiency and optimize marketing budget.

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Beta Calculator

Calculate stock beta to measure volatility relative to the market. Understand systematic risk for portfolio construction and CAPM analysis.

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Cash Back Calculator

Calculate cash back rewards on purchases. See your effective cost after cash back from credit cards, loyalty programs, and promotions.

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Current Ratio Calculator

Calculate the current ratio from current assets and current liabilities. Assess short-term liquidity and financial health of any business.

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Net Worth Calculator

Calculate personal or business net worth from total assets and liabilities. Track financial progress and set wealth-building goals.

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Opportunity Cost Calculator

Calculate the opportunity cost of choosing one investment over another. Compare returns and make better capital allocation decisions.

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💡 Understanding Business & Financial Ratios

Financial ratios translate raw accounting numbers into actionable insights. Enterprise Value reveals what a company is truly worth to an acquirer. WACC sets the minimum return a company must earn to satisfy both debt holders and equity investors. ROI and ROAS measure the efficiency of capital deployed in investments and marketing campaigns.

Whether you are evaluating a startup for investment, running competitive analysis on publicly listed companies, or building a financial model for an MBA case study — these calculators give you instant, accurate results without spreadsheet formulas.

Pro tip: Combine multiple ratios for deeper analysis. A company with a low EV/EBITDA multiple, strong current ratio (above 1.5×), and a WACC below its ROI is generating real economic value — a strong buy signal for value investors.